Alliance launches program to support minority and women-owned businesses

Thursday, April 1, 2021

The Charleston Area Alliance recently engaged Jennifer Pharr to oversee a new economic development program focused on supporting minority and women-owned businesses and entrepreneurs in Charleston and the Kanawha Valley. Jennifer brings over 30 years of sales and leadership experience to the Alliance staff and is an active community member.

“The Alliance is dedicated to ensuring our community is diverse and inclusive and that all kinds of businesses have the resources they need to grow and be successful,” said Steve Rubin, President/CEO, Charleston Area Alliance. “Jennifer’s addition to our team is a tremendous asset, and we couldn’t be happier for her to join us.”

The minority program will take a hands-on approach to assist businesses and entrepreneurs by making direct connections between them and available assistance and funding sources. Additionally, the program will provide resources to current Alliance and community members committed to creating more diverse, equitable, and inclusive workplace environments.

“I’m thrilled to take on the role of the Minority Program Officer and believe it will grow and strengthen our minority business community in the Charleston area,” said Jennifer Pharr. “The position goes beyond resource gathering and provides minority and women-owned businesses an advocate and partner to make the calls and contacts for them.”

The program is made possible by a grant from Verizon. If you or someone you know could benefit from this program, please contact us today at 304-340-4253 or by emailing Jennifer at