Charleston Area Alliance Announces “Keep it Local Kanawha Valley” Campaign

The Alliance is pleased to announce “Keep it Local Kanawha Valley,” a campaign created to support our local, regional and state economies as we work through and begin to recover from the COVID-19 pandemic. Additionally, the Alliance will use this initiative to collaborate with other local organizations as we begin entering the holiday shopping season, a critical time for Kanawha County businesses.

“We intend for this campaign to be more than just a “buy local” initiative. We want individuals to support local, but also want our local governments and organizations to examine where they do business or buy materials and explore local solutions for those needs,” said Steve Rubin, interim president/CEO of the Charleston Area Alliance. “We couldn’t think of a better time to announce this campaign than during National Small Business Week.”

The need for a campaign came when the Alliance assembled a COVID Economic Recovery Committee to address the immediate, short-term and long-term impacts of the COVID-19 pandemic and create strategies for economic recovery. Alliance staff and individuals from other local organizations selected the “Keep it Local Kanawha Valley” campaign branding and logo from designs submitted as part of a logo contest held in June.

The Charleston Area Alliance would also like to thank our local partners who participated on the selection committee, and to Bryan Cooper with Charleston Creativity Connections for volunteering his time to the logo contest. “Keep it Local Kanawha Valley” is made possible by support received from the Greater Kanawha Valley Foundation.