Charleston – A Place to Grow

A relocation incentive program seeking innovative people looking to make Charleston, West Virginia home.

The Charleston Roots Initiative Portal reopened on November 1, 2023. Applications will be reviewed in the order in which they are received and participants will be selected by a committee until all funds are exhausted.

About the Program

Life in CWV

Local Jobs

About the Program

Looking to plant or come back to your WV roots? The Charleston Area Alliance and the City of Charleston want to talk to you! We are seeking innovative people who value the outdoors but still need or want the amenities offered by a city – but without the waits, noise, and price tag. Perhaps you can now move back to be closer to family. Or, maybe you want to get out of the big city and settle in a place with fewer crowds and highways, and more mountains, streams, and four distinct seasons.

The Charleston Roots Program was designed for people who are looking to fill career opportunities that are growing or serve a need in the Charleston area.


$10,000 Relocation Credit

A network of people committed to your growth in Charleston.

Local experiences tailored to your interests, and to show you what Charleston and West Virginia can offer!

Life in CWV

Whether you’re living in a downtown loft or in one of Charleston’s historic neighborhoods, you’re a short walk away from amazing, diverse food and a thriving music and arts scene. And you’re just a short drive from world-class rafting, hiking and mountain biking.

Hear how Deedra's choice to stay after completing her Master's at the University of Charleston has given her the opportunity to advance her career and be a change maker in CWV. 
Learn more about JC and Erin, who moved back to Charleston for it's low cost-of-living , giving them disposable income for recreational opportunities and a chance to grow their family in a place that feels like home.
Sarah, a West Virginia native, shares her story of leaving New York City and coming home to a place full of opportunity and growth, and the ability to be near those who mean the most to her. 

Local Jobs

Charleston is looking for people to fill job opportunities that grow or serve a need in the Charleston Area. Whether it’s a position with a local technology firm or joining one of the city’s medical staff, CWV welcomes your skills and expertise.

Why Charleston Roots?

The goal of the Charleston Roots program is to recruit people to live, work, and play in Charleston, WV. Now more than ever, people want to live in places that are provide a well-rounded life. This program provides a way for people to connect or reconnect to Charleston.


We’re here to help! If you have more questions or want to speak with someone, connect with us today.

Our goals

  • 1.

    Create an inclusive environment in which people want to live, work and play.

  • 2.

    Facilitate downtown housing to create a robust and vibrant community.

  • 3.

    Create growth through support of existing businesses.

  • 4.

    Serve as the collaborative conduit for property development.

  • 5.

    Create growth through a strategic communication, recruiting and marketing plan.

Our Partners